According to the analytical company Sensor Tower, the cross -platform MMORPG RF Online Next, developed and published by Netmarble, has overcome the threshold of 28.4 billion South Korean won (about 20 million US dollars) for total revenue from the moment of its release on March 20, 2025. In the first month, the number of game settings was about 300 thousand. The project based on the science fiction universe of the original RF Online was the most box office among all new mobile MMORPGs released this year.
According to the Sensor Tower, the high level of involvement of the audience is ensured not only by the technical execution, but also to the active advance of IP through webtun and web-nneella even before the release. High grades were also noted from fans of the original game, especially for dynamic battles and the possibility of customization of characters. Separately, the significance of the choice of science fiction topics is emphasized, which distinguishes the project against the background of the prevailing fantasy MMORPG.
The growth of income was also associated with large intra -game updates, such as the “mining war” and the “battle for paradise”, which provided the players with significant awards and stimulated participation in mass events. After the update of April 9, the revenue of the game on April 11 doubled compared to the previous days, and on April 15, the project again took first place in revenue in Google Play.
In addition to content , a marketing strategy played an important role in achieving financial success. Netmarble actively invested in digital advertising, including on the YouTube platform, increasing the volume of shows by eight times compared to the previous month. The emphasis was placed on nostalgia, with emphasis on slogans that cause associations with the original RF Online, which allowed to attract an old audience.
